To put it bluntly, it's hard to do and costs a lot of money.
Not surprisingly, finding high-quality ingredients that are natural, functional, delicious, and blend well together is not easy or cheap, which is why most companies don't attempt it. In fact, it took RADIUS 5 years to develop our unique formula and it was definitely a labor of love. We needed to find organic and natural ingredients that provided the same (or more) benefits as the chemical-heavy toothpastes on the market today. Not an easy feat, but we believe we got the job done. Making it even more difficult, in order to be certified organic by the USDA your product must contain at least 95% organic materials. Again, not easy.
Learn more about our USDA organic toothpastes here.
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